Inspired by an article titled "Why women rule entertainment" that appeared in "Cosmopolitan" (2000), I dedicated
my thesis to all the brave new girls and women who rule popular culture and American television series in
particular. In the analysis of these heroines special emphasis has been placed upon the interplay of popular culture,
postfeminism and the representation of femininity. Among the girls and women who rule the most are characters
from series such as Ally McBeal, Sex and the City, Xena: Warrior Princess, Alias, La Femme Nikita, Dark Angel,
Buffy the Vampire Slayer, Daria, My So-Called Life, Dawsons Creek and Gilmore Girls. All of them display a
wide range of femininities. Even though the progressive characters focused on n the discussion are fictional, they
still offer a number of symbolic possibilities whose social and cultural significance was to be elaborated on.
Despite their diversity, they still have one critical aspect in common: their unruliness. All of them subvert
stereotypical notions of femininity and by doing so reveal that femininity is a cultural construct. Due to the very
artificiality of femininity it is open to redefinition, reinterpretation and subversive repetition. It was my objective to
figure out, to put it in a nutshell, why "chicks rule", especially serial chicks, with my conclusion being that their
appeal and popularity resides in their insubordination when it comes to gender expectations and conventions.