Eating and indulging in tasty snacks and foods is not harmful but represents a part of our culture and
of our quality of life. Overconsumption of such foods, however, can lead to serious down-stream
conditions on the long run. When individuals have difficulties to resist such cravings despite holding
concerns about the health effects of such intake, the term food craving is being used. A central
quality of such food cravings is that they typically refer to very specific foods, often chocolate, and
thus differ from hunger, which can be satisfied by any kind of food. This specificity is thus used in
novel trainings who associate an automatic avoidance response with images of such foods. On the
computer or the smartphone, users repeat speeded movements away from these foods. Upon later
confrontation with such foods, these associations can become activated and interfere with shopping
or consumption decisions. These types of trainings have proven effective in alcohol treatment. The
present program we will compare several procedures of delivering such trainings and test their
relative effectiveness in reducing cravings and intake. If successful, they will then be made available
to the wider public and described in scientific publications.