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Love on Screen: DH Analysis of Mate Selection Criteria

Love on Screen: DH Analysis of Mate Selection Criteria

Oleksandra Romaniuk (ORCID: 0000-0003-0484-9653)
  • Grant DOI 10.55776/RIC8523924
  • Funding program Elise Richter
  • Status ongoing
  • Start September 1, 2025
  • End August 31, 2029
  • Funding amount € 479,513

Disciplines

Other Humanities (20%); Media and Communication Sciences (50%); Linguistics and Literature (30%)

Keywords

    American reality dating shows, Media Exposure Effects, First-Impression Scripts, Diversity Representation, Eye-Tracking Technology, Physical Attractiveness

Abstract

Romantic stories are everywherein movies, TV shows, and social media. These narratives often present idealized versions of romance that captivate young audiences but fall short of reality. They often promote unhealthy beauty standards, depict unrealistic scenarios, lack diversity, and reinforce outdated gender roles in popular media. For instance, glamorized portrayals of intense competition for a dating partners affection, often seen in reality dating shows, and the romanticized idea of love at first sight set unrealistic expectations for real-life relationships. Even though young viewers may understand that these portrayals are not entirely realistic, the enticing scenarios, rewarding outcomes, and attractive role models still strongly influence their perceptions and beliefs. This influence shapes young peoples ideas about what is appropriate or desirable in their own dating experiences. These narratives frame romance as a high-stakes game or an instant, magical connection, sidelining the real-life complexities of building meaningful relationships. The promotion of such narrow ideals places undue pressure on youth to conform while marginalizing those who do not fit these unrealistic standards, leaving many feeling excluded from mainstream ideas of love. This research aims to dissect different aspects of how media dating content affects viewers perceptions and cognitive associations. The project is structured around three key areas: 1) cultural variations in romantic media: what is considered normal in one dating culture could feel completely out of place in another. This study explores how mediated romantic scripts are tailored to cultural values, revealing whether they reinforce traditional roles or promote modern ideas of love; 2) visual engagement with the dating content: using eye-tracking technology, the research examines which visual stimuli capture the highest and lowest levels of viewer attention, and how these stimuli affect their perceptions of attractiveness and desirability; 3) repeated media exposure: watching recurring romantic patterns can shape long-term expectations of dating. This study examines how portrayals of successful romantic encounterswhere dating partners achieve their romantic goalsand failed oneswhere attempts to form connections are unsuccessful shape what young adults seek in a partner and how they perceive romance. The ultimate goal is to equip youth with tools to critically assess media, empowering them to separate fact from fiction, spot stereotypes, challenge unrealistic beauty standards, appreciate diverse stories, and advocate for media that is inclusive and reflective of real life. As such, Love on Screen offers valuable insights for educators, media producers, and policymakers. Its findings promote healthier, more inclusive representations of love and encourage stories that reflect the diverse ways people experience love and romantic relationships.

Research institution(s)
  • Universität Wien - 100%

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