When Google Maps became a household name in the late 2000s, IT expert Ruth Breu had an idea: The flexible online maps fundamentally changed how people planned trips and offered a copious amount of data and a clear overview of transport infrastructure and mobility options. Wouldn’t it be great for a company to have the same kind of comprehensive overview of its IT systems?
A company’s software infrastructure usually grows over a long period of time. This is why in many places, open-source applications are used in addition to proprietary, specialized software programs, and interfaces specifically developed for the company’s needs are operated next to generic office applications. “My idea was to create a management system that could hold all the information so that a whole IT landscape could be planned in a safe, efficient, and sustainable way,” the scientist recounts.
Today, Ruth Breu serves as the Dean of the University of Innsbruck’s Faculty of Mathematics, Computer Science and Physics and is the scientific head of the Digital Innovation Hub West, an organization that fosters knowledge transfer between basic research at universities and product development in companies. Implementing scientific results in practice has also been part of her personal research journey.
Projects funded by the Austrian Science Fund (FWF) provided the foundation for Ruth Breu and her two co-founders Matthias Farwick and Thomas Trojer to get their company Txture off the ground in 2017. The results of basic research conducted at university were put to use in a specifically developed product: the proprietary software platform is particularly suitable for large corporations that wish to migrate their IT environment to the cloud. In 2025, eight years after the foundation, the team celebrated a successful exit: the IT giant IBM acquired Txture, promising further investments in the Innsbruck-based company.
Strengthening Innsbruck as an IT location
Between its establishment and the time it was sold, Txture’s team grew to 20 staff members. “IBM is fully committed to keeping and even expanding the Innsbruck location,” Farwick said in an interview with the Austrian tech platform Trending Topics. Tyrol will become the site of a new research hub within the global IBM network, offering new jobs and opportunities for development in the field of cloud transformation and artificial intelligence.